BBC Radio 4
The station that I am doing is BBC radio 4. BBC radio 4 has
been on air over 40 years. Most programmes are available for 4 weeks after
broadcast as streaming audio from Radio 4’s listen again page. It is owned and
operated by the British broadcasting corporation that broadcasts a wide variety
of spoken-word programmes including news, drama, comedy, science and history.
BBC radio 4 is also available through Freeview, sky, Virgin media and on the
internet. BBC radio 4 are funded by TV license.
49% males listen to
BBC radio 4 and 51% females listen to BBC radio 4. The average age of the radio
4 listeners is 56 years and they target an older audience. The station also has
an upmarket bias. 75% of those fall into the ABC1 demographics. 11.5 million
Adults listen to radio 4 each week. 21.2% of the population. Radio 4 attracts
1.8 million unique browsers to its site each week. Radio 4’s drama attracts
6.96 million average listener’s a week, and comedy reaches 5.52 million. The
audience mainly listens to radio 4 from Monday to Friday as shown on the graph
below. The nationality of BBC radio 4 is mainly British white as the presenters
are white for example john Humphrey’s, Edward Stourton and many more.
